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Digital Advertising Course For Hospitality Professionals
Module 1: The First Step To Business Growth
Introduction to The Food Service Sales Funnel (4:30)
HANDOUT: Free Online Resources
Module 2: Digital Property and Website Development
A Proper Website (23:47)
The 17 Min Website (16:53)
Suggested Wordpress Applications (1:59)
Content Creation Don't Waste Your Time (4:42)
HANDOUT: Proper Food Service Website
Module 3: Email List Management - The Highest Paying Audience
Email Marketing (7:02)
Signup Forms and Popups (2:55)
Landing Pages (2:50)
Email Marketing Contact Lists (6:06)
Module 4: Facebook Adverting Masterclass
Facebook Business Manager (15:48)
Facebook Pixel (6:31)
Audience Inights Tool (5:16)
Custom Audience and Lookalike Audience (11:20)
Facebook Ad Walk-through: Step By Step (37:54)
Facebook Ad Campaign Analysis and Rapid Fire Testing (13:08)
Strategy: Free Expo Ticket (4:42)
Strategy: Competition Strategy (10:35)
HANDOUT: Facebook Ad Guide
HANDOUT: Video Ad Guide
BONUS: Google Ads and Youtube Video Advertising
Google Free Listing and Ad (10:34)
Google Keyword Planner (3:16)
Youtube Video Advertising (5:49)
Google Display Ad (4:59)
Introduction to The Food Service Sales Funnel
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